About
Lauren Krison
I Help Service-Based Entrepreneurs Reprogram the Beliefs That Keep Them Doing It All
Subconscious
Reprogramming Specailist
NLP Master Practitioner
Former Marketing Director
Fellow Service-Based Entrepreneur
I Know What It's Like to Be Successful on Paper and Still Feel Stuck
For nearly two decades, I built a successful career in marketing. I climbed the ladder, earned the title of Marketing Director, managed teams, and did everything I was supposed to do. On paper, I had it all figured out.
But inside, I was burnt out and bored, and something was missing.
I was drawn to wellness, personal development, entrepreneurship, and a dozen other interests that didn't fit into my corporate job description. I kept those parts of myself hidden because I thought I had to play it safe.
In 2020, everything changed. I quit my job, moved across the country, and went all in on myself as an entrepreneur.
What followed was messy, beautiful, and completely non-linear.
I started and stopped at least a dozen business ideas. Organic skincare. Candles. T-shirts. An alcohol-free bar and lounge concept. I pursued certifications in health coaching, NLP, hypnotherapy, Huna, and subconscious reprogramming. I ran a freelance marketing business to pay the bills while I figured out who I was becoming.
From the outside, it probably looked scattered. But I was doing something important: I was giving myself permission to explore.
The Breakthrough That Changed Everything
The turning point came when I discovered subconscious reprogramming.
I realized that my struggle to commit, my fear of being visible, my constant second-guessing wasn't a character flaw. It was programming. Outdated beliefs installed in childhood that were still running in the background of every decision I made.
Beliefs like "you have to pick one thing." Beliefs like "who are you to do this?" Beliefs like "play it safe and stay small."
Once I learned how to identify and release those limiting beliefs at the subconscious level, everything shifted. I stopped waiting for permission. I stopped hiding my multiple interests. I built a career that honors all of who I am.
And I realized service-based entrepreneurs need this work most. When your product is your service, your beliefs set the ceiling.
You Don't Have to Carry It All
If you've ever said "it's faster if I just do it myself" and watched another weekend disappear, I see you.
If every decision sits on your desk for days while you second-guess it, I understand.
If you're successful on paper but still feel like something is holding you back, I've been there.
Here's what I believe after years of doing my own work and working with clients:
All learning, behavior, and change happens in the subconscious mind. When your subconscious is running beliefs like "if I don't do it, it won't be done right," no system, new hire, or strategy can override it for long.
Service-based entrepreneurs need to rewire the beliefs that keep them overworking, second-guessing, and holding on too tightly. Once those beliefs release, delegation, rest, and clear decisions start to feel natural.
That's the work I do.
Where Neuroscience Meets Transformation
My coaching lives at the intersection of science and spirituality. I don't believe in choosing between science-based techniques and deeper transformational work. I use both.
My methodology combines Neuro-Linguistic Programming, hypnotherapy, Mental and Emotional Release techniques, Huna energetics, and integrative health coaching into a comprehensive approach that addresses the whole person.
Think of your brain like a computer. Your subconscious mind is the operating system, and it was coded between birth and about seven years old by your parents, caregivers, and environment. Everything that happened during that time got imprinted on your subconscious. And it's from that programming that all your learning, behavior, and decision-making happens today.
Most adults, including the most successful business owners, are still running the same operating system they had as children. No wonder we feel stuck.
I specialize in finding the outdated code and giving you a complete system reboot.
Trainings and Certifications
I've invested deeply, and continue to invest, in mastering the modalities that create real, lasting change. My certifications and trainings include:
Certified Master Practitioner of Neuro-Linguistic Programming
Association for Integrative Psychology
Certified Integrative
NLP Coach
Empowerment, Inc.
Certified Practitioner
of Huna - Levels 1, 2 & 3
Integral Life Systems, Inc
Certificate of Transformation
Alive Abundance
Certified Master Practitioner of Mental and Emotional Release Therapy
Association for Integrative Psychology
Certified Integrative Nutrition Health Coach
Institute for Integrative Nutrition
Bachelor of Arts
Arizona State University
Certificate of Transformation
Alive OS
Certified Master Practitioner of Hypnotherapy
Association for Integrative Psychology
Certified International Health Coach
International Association for Health Coaches
Certified Microdosing Practitioner
Axis Mundi
STFU: Manifesting Brilliant Abundance
Integral Life Systems, Inc
Beyond certifications, I bring nearly twenty years of marketing experience, over three years as an integration coach at a mental health wellness center, and the lived experience of building my own service-based business from the ground up.
I speak the language of business because I spent two decades in it. I understand service-based entrepreneurship because I live it. And I know what it takes to release the fears and beliefs that keep driven people playing small.
Is This You?
I work with service-based entrepreneurs who are:
Burnt out and overwhelmed because everything in the business still runs through them.
Second-guessing every decision until they're exhausted.
Struggling to let go of control, even when they know they need help.
Successful on the outside but stuck on the inside, knowing there's another level but unsure how to access it.
Stuck at a plateau after years of steady growth.
Working weekends and skipping vacations because they believe rest costs money.
My clients are typically high achievers in their late thirties to late-forties who run established service-based businesses, solo or with a small team. They've tried talk therapy, online courses, and personal development books. They've done the journaling and affirmations. They already have the information. They know something deeper needs to shift.
They're ready to stop managing their mindset and start rewiring it.
Beyond the Bio
When I'm not coaching, you'll find me exploring whatever currently has my attention.
That's the beauty of being multi-passionate: there's always something new to learn, create, or experience.
I'm a living example that you can honor all of who you are and still build a focused business.
You can be both grounded in science and open to spirituality.
You just have to release the beliefs telling you otherwise.
