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Clean Beauty Swaps - Where to Start

The era of clean beauty has ARRIVED!

The texture, pigments, and performance in clean beauty and skincare is finally a match for conventional brands - so what’s stopping you from leveling up your beauty routine? I've compiled a list of our must clean beauty swaps of your favorites to get you going.

top down of makeup

Clean Beauty Swaps:

1. Fragrance

The word “fragrance” is a proprietary catch-all legal “ingredient” used by companies to protect trade secrets. But the truth is, hidden under the umbrella of “fragrance” are thousands of unregulated ingredients - so you really have no idea what you’re putting on your skin. If you’re using any product that does not explicitly define which ingredients make up their fragrance - RUN.

2. Deodorant

While studies connecting antiperspirants and deodorant to Alzheimer’s and breast cancer have been inconclusive, anyone who receives a breast cancer diagnosis will be told by most physicians to stop using conventional deodorant and antiperspirants, which contain synthetic fragrance (see above) and aluminum.

Clean deodorants enlist botanical and clay powders to absorb wetness, and essential oils and plant ingredients to target odor.

3. Lipstick

One of the biggest concerns about using conventional lipstick is that it contains trace amounts of lead. While it’s only trace amounts, according to the CDC there is no safe level for lead exposure. Over time the chemicals you ingest build up in your body and can cause adverse health effects.

4. Sunscreen

A recent study published by the Journal of the American Medical Association found that the chemicals used in conventional sunscreen may be absorbed through the skin at higher levels than previously believed. Chemical sunscreens, which absorb UVA and UBA rays, contain oxybenzone and/or octinoxate - two major endocrine disruptors known for irritating the skin and harming the environment.

Unlike chemical sunscreens, the active ingredients in mineral sunscreens are zinc oxide and/or titanium oxide which sit on top of your skin to physically block UVA and UVB rays.

5. Mascara

Many conventional mascaras are made with by-products of coal tar, microplastics, and heavy metals for preservatives. Enough said.


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